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Writing Misleading Ad
The title of your Facebook ad is very important. Also the description in your add is very important. You have to (at all costs) avoidmisleading people with your ad. So you need to make sure that your ad matches exactly with your landing page and the information that you promise in your add should be clearly indicated on the landingpage. If you write a very good Facebook ad, but when people go to your page and this page is not relevant with your add at all, people will come to your landing page but they will feel disappointed and quickly leave your landing page (increasing your bounce rate).
If you promise something on your ad, you have to keep your promise. For example, recently I noticed a add that said: Buy Facebook likes. To fullfill the promise in the add, the page need to be clearly marked 'Buy Facebook likes' and not something totally different.
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